6 articles
A practical method for vetting networks and agencies before you send volume, including how to run a controlled shave test, what to ask a manager, and why the headline revshare number lies.
Read postTelegram audiences convert harder than almost any other free traffic source, and they are also the easiest to destroy. Here is how the economics actually work.
Read postMost campaigns that look break-even are a profitable segment carrying a loss-making one. Sub ID tracking is how you separate them before you give up on the whole thing.
Read postEvery affiliate metric answers one question well and several questions badly. Here is what EPC, CR, ROI, ROAS, CPA, RPM and LTV each actually tell you, with the arithmetic.
Read postMost affiliates pick a payout model out of habit. Here is the arithmetic that should decide it: retention thresholds, cohort curves, capital velocity and the risks on both sides.
Read postServer-to-server postbacks are the only conversion signal that survives modern browsers. Here is how the plumbing works, how to test it, and how to find the conversions you are quietly losing.
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