Revenue share vs CPA: the math behind the choice
Most affiliates pick a payout model out of habit. Here is the arithmetic that should decide it: retention thresholds, cohort curves, capital velocity and the risks on both sides.
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S2S Postback Tracking: The Complete Affiliate Guide
Server-to-server postbacks are the only conversion signal that survives modern browsers. Here is how the plumbing works, how to test it, and how to find the conversions you are quietly losing.
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