Mobile Game Affiliate Offers: CPI, CPE and Revenue Share
A $9 CPE offer only beats a $1.20 CPI offer above a specific event rate. Here is the arithmetic, plus what attribution and scrubbing do to your numbers.
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Gaming Affiliate Marketing: The Complete Operator Guide
Game keys, pre-registrations, in-app purchases, subscriptions and hardware are five separate businesses. Here is how each one pays and who it suits.
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