Revenue share vs CPA: the math behind the choice
Most affiliates pick a payout model out of habit. Here is the arithmetic that should decide it: retention thresholds, cohort curves, capital velocity and the risks on both sides.
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The Shazam Blog
Playbooks, teardowns and honest numbers from six verticals of affiliate marketing.
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Crypto affiliate marketing in 2026: a field guide
Exchanges still pay the best lifetime economics online, but the traffic that earns them changed. What converts now, what quietly died, and how to price a program before you send traffic.
Read postiGaming funnels that convert: a teardown with math
The gap between a 2% and an 8% click-to-registration rate is almost never the casino. It is the funnel. Here is the full chain, the arithmetic behind each step, and how to find the leak.
Read postThe two-layer stack for high-ticket affiliate income
Four-figure commissions arrive at random. Subscription commissions arrive every month. Run both and the random layer stops deciding whether you can keep going. Here is the math behind it.
Read postForex Affiliate Programs: How the Payouts Actually Work
A practitioner breakdown of the four forex payout models, what makes a first-time deposit qualified, and why the broker's own economics decide the size of the CPA you get offered.
Read postCrypto Affiliate Programs: A Full Operator's Guide
A working breakdown of exchange, wallet, tool and tax offers in crypto — payout mechanics, qualification gates, attribution windows, and choosing programs that hold up when volume dries up.
Read postVPN Affiliate Programs: A Practical Operator Guide
Payout structures, refund clawbacks, geo economics and honest positioning — what changes once you treat VPN as a subscription business instead of a product.
Read postCasino Affiliate Marketing: The Complete Operator Guide
From click to first deposit to the twelfth month of a player's life — the full mechanics of a casino affiliate deal, and the clauses that decide what you actually get paid.
Read postGaming Affiliate Marketing: The Complete Operator Guide
Game keys, pre-registrations, in-app purchases, subscriptions and hardware are five separate businesses. Here is how each one pays and who it suits.
Read postHigh-Ticket Affiliate Marketing: Four Figures a Sale
Four sales a month can beat two hundred. Here is what qualifies as high-ticket, how commissions get attributed when a salesperson closes weeks later, and the math that makes it work.
Read postS2S Postback Tracking: The Complete Affiliate Guide
Server-to-server postbacks are the only conversion signal that survives modern browsers. Here is how the plumbing works, how to test it, and how to find the conversions you are quietly losing.
Read postPut this into practice
Reading is good. Running offers with 50% revenue share is better.